Purpose and Value Creation

Purpose: To Realize a Kirei World in Which All Life Lives in Harmony

We aim to create a Kirei life for people, society, and the planet through creation and innovation building a future where all life enjoys more fulfilling and enriched lives.

We aim to realize a Kirei world in which all life lives in harmony by contributing Kirei in three areas; Kirei that makes life shine for each and every person, Kirei that makes everyone smile in their everyday lives, and Kirei that realizes a sustainable ecology.
This has been our philosophy since our founding over 130 years ago.