JAPANESE FACIAL SKINCARE ROUTINE:
Double Cleansing & Double Moisturizing
As big as the world is, as many beauty trends we can find in the market. The beauty industry across the world is developing brands inspired in each own culture for internal consumption while also exporting them globally. The demand for global beauty brands has grown due to globalization and increased interest in foreign travel and culture, and the ‘made in’ stamp carries more meaning than ever before.
As a part of the KAO Group, the mission of Kao Chemicals Europe is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of society. Following our mission, we would like to approach J-Beauty trend to Western lifestyle, providing a Japanese skincare routine which consists in Double Cleansing and Double Moisturizing based on KAO active ingredients.
Our proposed skin care ritual is based on four essential ingredients, which play a key role in the ritual performance
- Oil-based cleanser is used to remove makeup and impurities. Based on RHEODOL 430V, which emulsifies on contact with water.
- Foam cleanser which clears any remaining residues and purifies the skin. Provides a creamy foam thanks to AKYPO FOAM LM25.
- Moisture spray containing a cholesterol ester, EXCEPARL IS-CE-A, to deeply moisturize the skin.
- Rich & fresh w/o cream with a pleasant feeling, thanks to the use of a unique emulsifier, PENETOL GE-IS.