Home Care

There is no other product in home care like hand liquid dishwashing products, in which the effective loosening of grease from the dishes is highly desirable. Kao discovers cleaning components that fulfil the purpose of giving consumers the sense of its cleaning power. Eco-friendly raw materials and an in-depth knowledge of formulation design allows us to offer up-to-date guidelines in sustainable principles, such as eco-certification, ultraconcentration, VOC free and a highly natural state, while always caring for our hands.

Laundry detergent is evolving to do more than just clean fabrics. Sustainability is a concept already widespread in many fields that also affects the laundry detergents market. The design of formulations and selection of ingredients is affected by related trends, such as the high concentration of a detergent and lower doses per wash, low temperature washing, less water use and environmental care. Kao provides ingredients and formulations that are up to date with these trends, while adapting to the needs of formulators in each laundry segment.

Keeping the home clean is part of a functional lifestyle. Convenience and fast cleaning is expected by consumers, who also show more interest in mild, innocuous products that take care of their health while cleaning the home.